Body fat in the fitness industry is often a controversial topic. However, with the right tool, measuring body composition can be a powerful way to engage individuals with a personal training program, demonstrate progress, and retain members. So, which tool is best for you?
It’s no secret that January is the peak time for new gym memberships, so it’s time to act if you want your gym to be ready. The top 2 New Year’s resolutions are exercising more and losing weight, and despite the economy stalling in some areas, the fitness market is booming (we’re talking a 44% year-on-year increase in gym membership spending).